The Making of Substrate

Hear from Kaitlyn Wolfe, Founder and Principal Designer, shares the vision behind SUBSTRATE—her curated tile collection inspired by nature, design, and intentional living.

A Note from KW


Meet SUBSTRATE, a curated tile collection designed to bring cohesion, confidence, and creativity to your space. Inspired by my time in the desert and travels to coastal retreats, high-altitude escapes, and vibrant cities, this collection captures the essence of striking textures, modern aesthetics, and timeless craftsmanship.

"As a Designer and General Contractor, I’ve spent countless hours walking clients through every detail of their projects, from the initial concept to the final reveal. Over the years, one thing has always stood out—the tile selection process can be overwhelming, even for the most seasoned design enthusiasts. With so many options, it’s easy to get lost in trendy designs that don’t align with the home’s architecture or the feeling my clients want to create. That’s why I created SUBSTRATE—a thoughtfully curated tile collection designed to simplify the process and help people make confident, cohesive choices for their spaces."
- KW

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